No one ever became a success without taking chances. One must be able to recognize the moment and seize it without delay.– Estée Lauder
This is exactly what this #girlboss did. She saw an opportunity and took a chance, and is now a budding entrepreneur.
Here is my interview with Diana Vigliotti, the face behind Balloon the Label (now Design the Label).
What inspired you to start Balloon the Label?
My inspiration for Balloon the Label truly began through social media. My sisters and I love throwing parties and creating special moments and we found this luxe balloon design trend all over Instagram.
I wanted a personalized oversized balloon for my birthday and quickly realized that there was no one in Ottawa that provided this service. I started creating them for close friends and family and it really sparked people’s interest. Requests started rolling in and here we are!
There are so many luxury brands making the shift to more simple and classic looking logos. What inspired the look behind yours?
My logo was actually inspired by the luxury designer brands like Chanel, Dior, Fendi, YSL etc. Their logos are so simple but hold so much power. Being a lover of high fashion, I wanted to bring that same modern aesthetic look to my brand.
You have done custom balloons for different occasions and clients. Tell us a bit about some of the services you offer.
I currently offer personalized oversized balloon design for any event or occasion. We provide every color in our signature oversized balloons and print any text or font you desire.
Social media has had a huge impact on every industry. How has it helped you to get the word out about your business?
Social media has had the biggest impact on getting the word out about Balloon the Label. Instagram is currently the only platform I advertise my services on and has been incredible for me starting this small business. It is the easiest way to reach a large audience because everyone uses it!
What has been the biggest reward and accomplishment so far of becoming an entrepreneur?
The best reward so far has been having the opportunity to be in complete control. All my decisions are made freely and independently. Balloon the Label for me right now is my creative outlet and it is so rewarding being able to mark special milestones for people in a fun and unique way.
Do you have a daily beauty routine?
My beauty routine is extremely simple – for me less is more. I make a conscious effort to only use organic and clean products on my body. Every morning and night I wash my face with Saje’s “Zap cleansing bar.” I then moisturize with Kiehls “Crème de Corps” and roll out my skin using my jade roller.
I love make up but like my skin care, on the daily it is super simple. I stick to concealer, bronzer (multi-use: eyeshadow and contour), blush and mascara – my absolute fave!
How would you describe your personal style?
My personal style is simple, chic and feminine.
I love wearing clothes/accessories that make me feel confident.– Diana Vigliotti
I try to stay away from fast fashion trends and stick to timeless pieces.
What is your favorite way to pamper yourself?
My favourite way to pamper myself is getting my nails done and a fresh cut/blowout at the salon. There is no better feeling than a fresh cut and manicure!
If you could be anywhere in the world right now, where would you be?
Without a question I would be in Venice. One of the most magical places in the world that is very close to my heart.
Finally – what three words describe you best?
Passionate, loyal and motivated.
PLEASE NOTE: Now known as DESIGN THE LABEL.