Lately I have been trying to meet all the people we interview in person. It’s nice to put a personality to the face. I have been so fortunate to get to know so many great people.
Tia Borden, is no exception. This girl has it all, brains and beauty with a personality to match. She also has the most amazing eyelashes. I can see her being on Entertainment Tonight or having her own talk show in the future. Who knows she may be the next Oprah. Just remember, I called it.
Here is my one on one with Tia.
You have a very accomplished resume. On top of your broadcasting and media experience, you also have a background in marketing and branding. How did you get into that?
My background, school wise, is actually Psychology. I got my degree in Ottawa at Carleton University. I started doing some social work, and as much as I enjoyed it, I wasn’t 100% sold on it as a career choice. My mom said to me – you’ve always loved television, broadcasting, acting, makeup and fashion – why don’t you think about going into journalism. At that point, I didn’t want to spend another four years in University, but I found a two year Radio Broadcasting program at Algonquin College, and I was sold. So that is how I transitioned into Broadcasting.
I started working for radio stations in the city, more so in the marketing department but did some on air stuff. For my own interest, I was doing a bit of acting and modeling on the side. The next phase in my career brought me to Bayshore Shopping Centre – I was their Tenant Marketing Coordinator. My role was working with the stores to basically help elevate their brands – promote any new products or campaigns. I was also the Television Correspondent, hosting spots on Rogers and CTV where I would discuss what new and exciting things we had going on at the mall.
Did you find that challenging – finding new ways to promote the brands to consumers?
You have to find out what people are interested in, that is the hardest part. What is current, what products are people talking about, what do they want to know more about – what’s up and coming. You do have to stay in the know.
What I loved about it is that I was in the middle of everthing. It wasn’t just makeup, hair products and women`s clothing. I would have to know about men’s fashion and products, as well as things that would appeal to moms and kids. You get to know a little bit of everything – it was really fun and interesting.
Then, an opportunity became available to do some co-hosting on Rogers Daytime Ottawa. It allowed me to be more involved in the community and get to know brands and businesses within the city. I loved that.
Our city is awesome and it is filled with so many interesting people. There are some amazing people doing huge things, so it was so cool to have the opportunity to interview them and give them exposure to the community.
You also did some brand development with some big companies.
I used to do a lot of work with agencies – representing different brands. I worked with Nike, Nestle, Wrigley`s and Sony – doing tonnes of different events. I got to do a lot of travel and met some very cool people. The free swag was great too! These companies were big companies with the means and resources to make cool things happen – so it was great to be a part of that.
Would you ever consider going into Public Relations?
I think that it is such an interesting industry! You’re helping people enhance their careers and elevate their brands and images. I am a huge opportunity seeker, and love the thought of helping other people find different opportunities suitable to them. I would enjoy working with athletes or performing artists.
You have also done a little bit of modeling and television as well.
Yes I used to do a bit of modeling. It was more just for fun – I did some stock photography and a few acting courses although I am a terrible actor and have no hope in that area! I`ve done a few reality shows that were really fun – I really enjoyed the experience, so I would like to do more of that type of thing. I recently signed with an agent in Vancouver. I`m just starting out, but I have gotten quite a few auditions for commercial work. Vancouver is a great city for that type of thing, so I would like to continue to do that on the side for as long as I can.
Do you have a YouTube channel?
I don’t! Although that seems to be the way things are going now. People are actually becoming stars and making a living off of their YouTube channels, it’s crazy! I have a friend who works in the industry in Los Angeles. His role is to find successful YouTubers and turn them into stars! He`s always encouraged me to create a channel, but I have no clue what I’d talk about. I am actually quite shy when it comes to certain things, and having a YouTube channel is one of them. What am I going to talk about – people aren’t going to care about what I have to say. I feel like I would be crazy awkward!
I know. When we first started the blog, it was basically just for fun. Something that I could do with my sister. I thought at first no one is ever going to read our posts. Even after a couple of years of doing it, it still surprises me when people tell me they follow our blog.
I think you have to find the right topic – what are you interested and knowledgeable about, and what do people want to hear about. If you talk about things that a large demographic would be interested in, then you`re sure to gain followers. I like products. I`ve tried thousands…and can definitely say I’m a product junkie…so if I was going to do anything, I would probably go that route.
That is so popular now, product reviews and tutorials. But I find it awkward – you’re talking to a camera.
That’s the hardest part. It’s great to sit down and have a conversation with someone, but when you’re dealing with an audience that ìsnt really there, it gets a little strange. I am passionate about so many things – fitness, food, fashion, beauty products, mental health – My YouTube channel would be all over the map. I`d have to find a focus.
How was your experience doing the Bachelor Canada?
I had a blast! It feels like a long time ago now, but people still ask about it. When the opportunity came up, I was actually a little hesitant to commit to it. I have always been private with my personal relationships, and I like to have at least some control over what I project. Being on a reality show, you don’t know what will be shown or how you may be projected. There is a lot of footage to work with, and I just remember thinking, I sure hope some of that exclusive footage, stays exclusive! Ha.
I met 25 girls at the start and then as the episodes went along, I got to build closer relationships with the girls. After the show, I was able to stay in touch with Brad and some of the girls which has been great because you’ve shared some really cool experiences with these people, so its fun to reminisce. The relationships themselves – that was the best thing that came out of that experience for me… oh, and the travel ;)
Life is all about experiences – I always try to encourage the people in my life to take advantage of as many opportunities as possible. To me, that’s what life`s about. Even if it doesn’t work out, nothing is ever that bad. If you pass up opportunities out of fear, then you usually look back and think, I kind of wish I would have tried it. Regret is so much worse than having gone through an experience and it not turning out exactly the way you hoped.
Do you like doing interviews?
I do! I like it because it feels natural to me. Especially when your interviewing someone about a topic you’re interested in – you can have some really great conversations. People like to talk about what they know – it’s always been a fun experience for me.
How was your experience working with the 2012 Juno Awards?
It was awesome. I was given the opportunity to host the celebrity lounge at the ARC Hotel for the Juno Awards when they were held in Ottawa. I got to interview a lot of Canadian celebrities in a relaxed environment, so it was a lot fun.
Do you have any upcoming projects you want to talk about?
I always try and have something in the works – but I totally believe in jinxing opportunities so I try not to talk about my next move until it actually happens. Really, I would just like to get more involved with the television industry and hopefully launch some sort of a blog this year.
How would you describe your personal style?
Classic, with an edge! If you were to look in my closet, you’d really only see 3 colors. Black, cream and white. Neutrals are just so easy to wear, and as long as you buy classic, good quality pieces… they can last a lifetime in your wardrobe! To keep from being a TOTAL bore, I try and throw in at least 1 edgy piece to each outfit. I wear a tonne of blazers. I usually wear them less formally with a graphic tee and a great pair of denim… but no matter what my day looks like, I always feel “put together” with a blazer on. I will often incorporate a ball cap, beanie or floppy hat into my look (I’m a total hat junkie). I literally will throw on a baseball cap with a girlie dress and think it’s okay.
Do you have any fashion pet peeves?
Too many different patterns, designs, textures or branding in one outfit. It’s a seizure waiting to happen. Oh and too much jewelry… a simple pair of diamond studs will go a long way!
Do you have a daily beauty routine?
Oh do I ever! Getting ready in the morning is definitely a highlight in my day. It’s so much fun being a girl. From my skin care routine to doing my hair and makeup; I genuinely enjoy every minute of it!
In the morning, I wash my face with Spectro Gel (my mom got me hooked as a teenager). I always use a moisturizer (I love MAC’s strobe cream) under my foundation (Bobbi Brown Long-Wear Even Finish Foundation or Marcelle’s Tinted Moisturizer in luminous beige for a more natural look) because I’m obsessed with the dewy skin look. Bring on that glow! Outside of that, I throw on some blush (right now I’m using Rose Petal by Chanel) mascara (Rimmel, Lash Accelerator) and Carmex (honestly, its better than any lip plumping gloss on the market).
In the evening I use a foaming face wash to take off my makeup, followed by 100% Pure Natural Moroccan Rose Water Face Toner and my all time favorite moisturizing and nourishing face product, Palmer’s Skin Therapy Face Oil. This product does it all!
Let’s hear some of your favorites…
Fashion designer: Tom Ford
Piece of clothing you own: My sportsbra! It’s the “Incredible” by Victoria’s Secret… and it’s a total gem!
Place to shop for clothes: SOHO NYC! I love scoping out unique little boutique shops. My new fave in Vancouver is LBV Lifestyle.
Pair of shoes: I was a figure skater and dancer growing up… my feet are terrible. Comfort is key! My black knee high Vince Camuto boots are probably the most comfy, therefore my fave!
Accessory: I wear 4 gold band rings on every finger (but my thumb) on my left hand. They were a gift from my parents when I moved to Vancouver, and I haven’t taken them off once.
What is your favorite way to pamper yourself?
I love going to the salon for fresh blonde. I make sure to choose the salons that serve wine ;)
Finally pick three words that describe you best?
Adventuresome, open-minded, cheerful.
The Super Bowl is the world’s greatest sporting spectacle and largest television event.
This year millions of people will watch the Carolina Panthers and the Denver Broncos battle it out for the Vince Lombardi Trophy and to be crowned the best team in the NFL.
Lady Gaga will be singing the national anthem, the halftime show will be performed by Cold Play and Beyonce.
NFL fans love to show their fandom, whether they are in the stands, at a bar or watching the game at home.
TickPick – where smart fans buy tickets – wanted people to show their GameDay style. I love football and fashion – so this was a perfect fit for me. Be sure to check them out if you’re in the market for NFL tickets to your favorite teams game!
I love the Junk Food clothing line – it has that throwback look and is tailored so it is flattering to your figure.
So, whether you’re a Panthers or Broncos fan, there is no reason why you can’t celebrate your fandom for football in style.
This year’s game is going to be epic.
I am a little obsessed with the boho look. It is so whimsical and organic – I love the understated sexiness. I think anyone can pull this look off – with the right pieces. It is unconventional by nature so anyone can create their own bohemian style.
I love these pieces from Dynamite’s Spicy Spirit Collection – flowing floral dresses, crochet tops, floppy hats and the jewelry! So pretty. Needless to say, I am going shopping this weekend.
I love sweaters. Love dressing them up with skinny dark jeans and a statement necklace or dressed down with my favourite pair of leggings.
And in the winter, sweaters are my wardrobe crutch. When in doubt, I always go with a sweater.
These ones from Aritzia are very ‘need to be in my wardrobe’ worthy.
Wilfred Bosio Sweater
Talula Haddon Sweater
Wilfred Free Lambert Sweater
Talula Vauxhall Sweater
Wilfred Free Hedvig Sweater
Coach & CrossFit Kids Coordinator
CrossFit has become very popular over the past few years. Tell our readers about the CrossFit philosophy and culture.
The CrossFit philosophy is that any training you do in the gym should pertain to improving your everyday life. CrossFit allows for people with any experience in fitness, be it beginner, intermediate, or advanced to be able to do every day living exercises functionally and safely. The phrase “functional fitness” has become quite popular in the fitness industry as of late, and we believe CrossFit to be the epitome of functional.
We take compound movements such as the squat, deadlift, and press, and combine them with; plyometrics, Olympic lifting (clean & jerk and snatch), gymnastics, and cardiovascular conditioning. We teach you to use your body in a safe and efficient way, with a focus on correct form, to create long lasting fitness.
The CrossFit culture is open and accepting to everyone from all ages and past experiences, whether you are a professional athlete, a new mother, or a grandparent. Success to us looks like: yard-work done in a shorter period of time, playing with your kids instead of watching them, carrying your groceries from the car in one trip, improving your sport performance, and an overall healthier and more confident you.
How did you get into CrossFit?
I used to play competitive hockey and a friend brought me to a CrossFit class as a suggestion for extra off-ice training. It was definitely a shock to my system as I wasn’t used to any of the movements, but I really enjoyed how there was such a variety of things to do. I get bored easily, so the constant changeup was really fun for me. I came back a few more times the following week and I already could feel myself getting a little better at what I learned the week before – it was really neat to see how my performance at the gym transferred over so well to my on ice abilities and what I did in my everyday life.
The head coach and owner, Adam Phomin, made a huge effort to get to know every one of his members, and to have his members get to know one another. You would walk in and people would know your name; I thought that was really nice. The other members also made it so enticing to come back because they were all really welcoming and no one made me feel out of place, even though I was brand new. The sense of community and membership I had experienced was something I wanted to be a part of. Besides, when you tell people that you will see them next week – they hold you accountable so you have to show up!
In an era where kids are getting less and less physical activity in their weekly routines, I love the idea of anything that gets kids off electronic devices and doing something fun. Tell us about the CrossFit Kids program.
Our CrossFit Kids program is something that makes kids act like kids again. I find that kids are growing up fast these days and our program offers them an outlet; kids don’t always have the confidence or comfort level to be physically active. I’ve noticed that when kids or young teens first join our classes they quickly realize how much fun it is to run around again. We keep a happy medium between working hard and having fun. We show them that you don’t need an iPad or a video game to have fun. The kids love to explore new things, so learning new movements every class keeps their attention levels high. Our classes are divided up into levels that follow a trend based on age and skill level, but we also allow kids to try different classes based on their ability and maturity.
What I have found to be the most positive attribute to the kids that are a part of our program is that they build friendships with one another, where they normally wouldn’t have had those opportunities elsewhere outside of the program. We strongly encourage supporting each other in many different forms and the kids gain a great sense of confidence knowing they are being encouraged by their peers as well as our coaches. This is seen even in the little things like cheering each other on when trying something new and helping each other tidy up equipment at the end of class.
Something unique to CrossFit Closer’s Kids program is that at the end of every class we not only sit down and write what we did in our log books for exercise, but we place a large focus on writing and spelling in both French and English with our “word of the day” and “math of the day” for about 5 minutes. I believe that focusing on a challenging task even if it’s for a few minutes after physical exertion is incredibly beneficial developmentally for kids. I think that exercise, both physical and mental make kids a little sharper!
Some parents might be hesitant in getting their kids involved – how do you introduce the program to kids so that they all do it at their own pace.
We introduce the program as something that is fun for kids. We turn the typical chore of ‘exercise’ into games and play and fun challenges. Kids are meant to jump, squat, hang, and climb, and they love it! All we do is encourage what is fun for them; they don’t even realize that learning to do all of these new things is exercising. Learning how to properly climb a rope is exciting for them and at the same time they are developing grip strength, pulling strength, core strength, etc. Every movement has something neat behind it. When we teach a certain barbell movement to the kids, they are developing leg strength and explosiveness all while using a really cool piece of equipment.
Speaking of barbells, many people ask, “Do all kids use the same weight? What if it is too heavy?” The answer is no. The kids and young teens use what is appropriate and we, as coaches, make that call. If it’s not safe – it is not happening. For some kids who have been practicing these movements for years, or may be quicker to learn the movement, may use something a little heavier because they have developed a strong foundation and are able to progress to a high level of intensity – which is the overall goal for CrossFitters. For kids who have never used a barbell before will start them off using a weightless PVC pipe or a training bar, which is lighter than normal barbells and this still allows them to practice the movement safely!
The CrossFit Closer’s Junior Generation Competition, on January 31st, 2016, is the first ever under 18 CrossFit Competition in the Ottawa Region. Tell us about the event.
The goal of Closer’s First Annual Junior Generation Competition is to let these kids show everyone what they can do – because it is quite impressive! It is also to show them how to support fellow competitors/athletes, as well as let them feel supported within the CrossFit community. These kids and young teens will feel a huge sense of confidence as they are cheered on by a group of people, especially “big kids”, parents and friends.
The Junior Generation Competition is a fundraising event for our CrossFit Kids program to support its growth within our gym. We ran a few weeks of summer camp last year and it is our goal to be running camps throughout the summer this year. In addition to the summer camps, we plan to offer team sessions for sport specific training, and ultimately we foresee our Kids program developing itself into an afterschool program.
Who is the best type of trainer for CrossFit?
The best type of trainer is someone you can trust. I think that goes for many things; someone you trust who knows where your abilities and limitations may be as an athlete. There are many people (children and adults) who think that they can’t do a certain movement due to a specific limitation (previous injury, mobility limitation, experience) they feel may be holding them back. However, I find many people struggle with the intimidation and fear of failing or being embarrassed by what might be hard for them.
The best trainer is someone who can guide a person into believing in themselves and not being afraid to try. A trainer who knows how to break down the high skill movements that may be intimidating for some into something accessible, who instills achievable goals and has an endless wide variety of modifications for that particular athlete is the best type of trainer.
Our CrossFit Kids coaches are amazing at they make sure everyone is comfortable, but still challenging themselves. There is nothing better than having a kid say that they are proud of themselves for achieving their goal. We keep it fun – no matter what. As I said, whether you’re a kid or an adult, if you’re not enjoying your time you won’t want to stick with it.
What about clothing – what do you recommend kids wear. And is there any special type of athletic accessories or equipment they might need?
We suggest anything comfortable to move around in. T-shirts, shorts and running shoes are the typical attire for CrossFit. Nothing fancy or special, it just needs to be something comfortable! The kids also bring water bottles to use during and after class.
What are the best pre and post workout snack workouts?
We encourage healthy snacks such as nuts and seeds, berries, and veggies. I would say anything easy to digest and low in sugar but that will keep energy levels nice and high! Well balanced meals throughout the day containing protein, fat and carbohydrates should be the focus.
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Tell us a little bit about how Angel Apparel got started.
Angel Apparel started in April 2015 which is also the first day we (Jen and Jodi) met. Scary thought to start a business with someone you had never met before. Our husbands were coworkers at the time and given that we had some mutual goals with what we wanted the business to represent and provide, we decided to partner on this fashion venture. Angel Apparel was more fashion focused initially starting with patterned leggings and coordinating pieces. Some athletic wear was introduced which started selling really well so, our focus shifted from fashion to athletic.
After participating in Hope Volleyball as a vendor, we were looking for the next big charity event that we could participate in. We started discussing charity runs and the Army Run sounded like an event that we would love to support. Within an hour of reaching out to the Army Run coordinators, we received huge support for what we wanted to offer and achieve and we were now a vendor at the Expo.
Customizing our own apparel was on our 2016 list of goals but, when we were all of a sudden a vendor at the Canada Army Run, we thought it would be a good time to design custom athletics using the inspiration of the Army Run. We had JUST enough time to get samples, do a photo shoot, manufacture and receive the apparel in time for the Expo. The results were beyond our wildest dreams and It couldn’t have worked out better for us as we raised a total of $4070.00 for the Army Run charities! At the end of December, we officially became Yellow Ribbon Supporters as well as a part of the CFOne Community – all in support of our troops past and present.
Explain the philosophy behind your tagline – fashion with a purpose.
It means we provide fashionable clothing that can be worn daily and with each purchase we give back to local charities.
How does Angel Apparel raise funds for charities?
We raise funds for these charities by either custom designing clothing like we did for the Army Run where $5 of every item purchased goes back to that charity, or we can also provide that charity/fundraiser with a coupon code for people to go online and purchase with having typically $5 of every item purchased going back to that charity or fundraiser.
Here are Jodi and Jen (center) on the set of CTV Morning Live with Lianne Laing and their models.
What sets your athletic gear apart from other brands?
Our signature pockets set us apart from other brands. This is the most talked about feature on our leggings. We decided to do the pockets on our army capris and had such great feedback about the style and functionality, that we decided to put them on all our designs. We laughed every time someone stopped in their tracks walking past our tent and then backing up asking, “Are those pockets?”
What are some of your most popular sellers?
Our most popular sellers are the athletics which was the main reason we got into custom designing in 2015 instead of 2016. Patterned leggings are always great sellers, especially around the holidays and in my (Jen) salon boutique. (Hair Expectations)
Do you have any upcoming projects or events you would like to share with our readers?
We just launched our next fundraiser which is Limited Edition “Bust A Move” Wear, which is a community fundraiser celebrating positive advancements for Breast Health. For this we custom designed an amazing black zip jacket, a pink dri-fit tee, and mixed grey and black space dye straight leg legging. All so comfortable and again $5 of every item purchased goes to this great cause! We will be at the Bust A Move marketplace on March 5th.
Since we are fashion and beauty blog, would you mind answering a few personal questions?
Do you have a daily beauty routine?
Jodi: My beauty routine is low maintenance. I’m an active mom!
Jen: As a salon owner as well, hair and make-up in place is important. I start my beauty routine off with Eminence Organic Skin Care – cleanser, serum, moisturizer. Pure Anada (All natural made in Canada) make-up is all I wear and have worn for the past 6 years.
Let’s hear some of your favorites…
Piece of clothing you own:
Jodi: Our Angel Apparel black custom athletic legging. I love black, they have pockets, and are so comfortable! They look good and feel good.
Jen: Any of our Angel Apparel custom athletic wear – I have a tendency to wear our new space dye leggings. It’s my go to for Mom and Me yoga.
Place to shop for clothes:
Jodi: My favorite store to shop at is Old Navy. Good prices and I like the styles.
Jen: My favourite store to shop at is Smart Set – I have always been a Smart Set girl. First place I always check out. I love American Eagle for their jeans.
Jodi: Chi shampoo and conditioner, as well as Chi’s conditioning mask after showers. Moroccan Oil heat spray for flat ironing.
Jen: Lanza is my all time favourite shampoo and conditioner – specifically the Healing Colour Care. AG spray Body for volume.
Make up must haves:
Jodi: Bronzer, black eye liner and my eye lash curler.
Jen: Pure Anada Foundation, Apricot Blush and Strawberry Cream lip gloss.
How would you describe your personal style?
Jodi: I would say is either mom sheek or casual mom. I like looking good by feeling comfortable.
Jen: Chic Natural/Classic – comfortable, easy to maintain clothing with a pop of trend or colour.
If money was no object – what designers would be in your dream closet?
Jodi: I like lulu lemon but don’t like the price tag. Simplicity is the key for me!
Jen: For me, it would be more fragrances for indulging. I would have all of the Calvin Klein fragrances.
What is your favorite way to pamper yourself?
Jodi: Pampering myself would be doing my nails if at home or getting my hair done if going out!
Jen: My favourite pampering is a great facial.
If you could be anywhere in the world right now, where would you be?
Jodi: I would say on a warm island somewhere! I love the heat and being active outdoors – when it is warm. :)
Jen: Hawaii – definitely my dream vacation spot but, Amsterdam pulls at my heartstrings to see my family heritage.
What is your favorite quote?
Jen: “We make a living by what we get, but we make a life by what we give.” Winston Churchill
Finally give us three words that describe you best.
Jodi: Compassionate, Humble, Honest.
Jen: Dedicated, Hardworking, Genuine.
It’s the first Bernardi Beauty Blog giveaway of 2016! We’re giving away 3 sets of double passes to eOne Films exclusive advance screening of The Choice.
All you have to do is retweet this post using the hashtage @bernardibeauty by 12:00 midnight EST on Friday, January 22, 2016. We will announce the winners on Twitter on Saturday, January 23, 2016.
Thursday, February 4, 2016
Show Time: 7:00 PM
SilverCity Gloucester Cinemas
2385 City Park Drive
Gloucester, ON K1J 1G1
If you are one of the lucky winners, please make sure you arrive early so that you can secure a good seat!
Every now and then I love injecting some new pieces into my existing wardrobe, to help add some new life into what I already own.
The beauty is you don’t have to spend a fortune to add ‘new finds’.
My wallet thanks me for my latest Top Shop ‘I need these in my life’ discoveries.
Love their accessories – I have one of their bracelets. It’s called the Cirkel X in matte black.
The Vitaly collection includes: single and double rings, pendants and chains, braclets, clothing and collabs.
Click here to check out their Instagram page.
Shane’s journey as a fashion designer began largely by accident — four years into the game and he’s still shocked that the simple two-finger rings he designed for himself are now being worn by tens of thousands of people around the world. But to those who know him, it’s really not all that surprising — constantly one step ahead of the curve, Shane’s unique vision for creating remarkable accessories has set Vitaly apart in the cluttered jewelry market. He may have ended up here by accident, but we can all be glad he did.